Why Rebrand a Diocesan Office? An Interview with Anthem Philly

What do Our Lady of Guadalupe, Apple, and Anthem Philly have in common? In this episode, we talk to Megan and Jacob, directors of the Office of Youth and Young Adult Ministry, and they tell us why they went through a rebranding process, why they chose a new name, and how this process is rooted in their mission to create intentional disciples. Even if you are not involved in youth or young adult ministry, this interview will help you think about how your ministry builds trust with the people you serve.